There wasn’t a new ZenFone to be seen at Computex and it feels deliberate.
Instead of launching a new phone like last year at one of the biggest PC-focused events in the region, the Taiwanese manufacturer is going back to its roots with a launch of four new notebooks.
But it’s not all just flagship products, Asus also announced new VivoBooks meant for the mainstream market. The new packs Intel’s seventh-generation processors and comes loaded with discrete graphics in the form of Nvidia’s GeForce GTX 1050. The features more modest specs but still packs Nvidia GeForce GTX 940 discrete graphics.
The move to focus on laptops is a surprising one, given that the PC market is shrinking. But perhaps the company’s new ZenFone isn’t ready to dazzle the market just yet and spotlighting PCs again makes sense what with Computex’s PC and electronics focus.
Surprisingly, Asus didn’t pull out any rabbits from its hat this year. Chairman Jonney Shih didn’t reveal any updates to its Zenbo robot, something which captured the hearts of Computex attendees last year.
“It’s slightly disappointing that there was no information or a follow up this year,” said IDC’s Vice President of Client Devices Bryan Ma. “I was hoping for Asus’ sake that they would bring in a successor.
“If there’s no announcement it feels like Zenbo’s just a side project for them.”
Ma also added that when Zenbo was announced last year, he thought it would have trouble being a runaway hit due to a lack of applications and use. The concept of a cutesy humanoid robot is dependent on culture, likely acceptable in north Asia, but it would have trouble taking off elsewhere.
CNET has contacted Asus for comment and we will update this story when we hear back.
Check out the rest of CNET’s Computex 2016 coverage here.
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