It’s been a long time since Razer was satisfied building gaming mice, keyboards, and headphones. Every January, the company shows off a crazy new computer at the Consumer Electronics Show in Las Vegas — remember Bloomberg reports Razer is working on a phone as well.? — and now,
We don’t know much about the device, mind you — only that it could be “a mobile device tailored for its consumer base of hardcore gamers,” according to Bloomberg’s multiple anonymous sources.
If true, a Razer phone wouldn’t be too surprising a development. In January,, the tiny 30-person manufacturer of the smartphone, and immediately stopped sales of that device. Nextbit’s team included veterans of Google and HTC, including longtime HTC design director Scott Croyle, whose LinkedIn and Twitter pages suggest he may still work for the company.
“As for future products,” Nextbit CEO Tom Moss told CNET, “I’m strictly forbidden from breathing a word about them.” Moss’ LinkedIn page currently lists him as Razer’s senior vice president and general manager of mobile.
Notably, Razer also announced a partnership with European (and Hong Kong) cellular carrier Three back in May.
Razer didn’t immediately reply to a request for comment.
But if Razer is building a phone, should we expect it to be a flagship handset for smartphone buyers around the world? I wouldn’t be so sure. Razer has a long track record of revealing ambitious product ideas that lends its brand and design chops to other companies.or only see , and it also sometimes
Bloomberg suggests that one reason Razer is gearing up to take the company public (in Hong Kong) is to raise funds to build a phone — hinting that Razer’s serious about the idea — but it also wouldn’t be too surprising if the handset turns out to be a branding exercise.
Years ago, Razer co-founder Robert Krakoff told me the company didn’t need to sell a single one of its pricey new mice to be successful. Its legions of fans across Asia would purchase far cheaper mice and swag based on the brand alone — and each new aspirational product, like the Mamba mouse with its then-unheard-of $130 price, would make the brand that much stronger.
Razer alsolast year.
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