Snap’s Spectacles are careening into irrelevancy.
of the glasses, which are embedded with a camera to make it easier for you to take photos or videos for a Snap, declined to $5.4 million from more than . At $130 a pop, that’s 41,000 people who bought Spectacles.
To put that further into perspective, sales make up about 0.02 percent of its daily active user base of 143 million people.
The results represent a dramatic fall from its debut last winter, when you could only buy Spectacles through pop-up kiosks that randomly appeared. By the time they arrived in New York, you.
Now that they’re everywhere, no one seems to care. It underscores the challenge a company like Snap faces when branching out beyond its core service as a messaging app with crazy filters.
The company earlier Thursdayas it added 7 million daily active users in the period.
-Alfred Ng contributed to this report.