I’ll keep this short and sweet: if you’re in the market for a high-end TV, the LG OLEDB7A should be one of the first on your list.
Why, you ask?
- It has the same picture quality as the , “the best-performing TV we’ve tested to date.”
- The 55-inch size costs $2,000 and the 65-inch size costs $3,000. That’s $200 less than the C7.
- The only differences between the two are cosmetic (different stands) and audio-related (the B7A lacks Dolby Atmos decoding and has a different speaker configuration).
- I don’t think those differences are worth the extra $200 to most buyers.
Now, I haven’t tested the B7A directly, but I did perform hands-on comparison reviews of the LG C7, the LGand the OLED TV. Based on those tests, and LG’s claim that all of its 2017 OLED TVs have identical picture quality, I feel just as comfortable recommending the B7A as I do the C7 or the others.
The picture on all 2017 OLED TV’s I’ve tested is simply the best I’ve ever seen, better than any other TV I’ve ever reviewed. OLED stands for Organic Light-Emitting Diode, and it’s aused on most TVs. Unlike LCD ( ), it exhibits perfect black levels for unrivaled contrast and “pop,” and stays true from off-angle.
Only LG makes OLED TVs in large screen sizes, although other brands like Sony,and buy panels from LG Display and sell the TVs under their own brands. LG introduced the B7A in late August 2017, months after its other 2017 OLED models were available, and it just started appearing online and in stores.
So, about those differences. The C7’s stand is pretty cool, but then again so is the B7A’s — it looks a lot like the stand on the, with a chunk of transparent plastic above a metallic base.
The lack of Atmos only matters if you have a Dolby Atmos sound system and you want to use the TV’s built-in apps to pass the Atmos soundtracks. If you’d rather use an external streaming device, or don’t care about Atmos, don’t worry about it. About that different speaker configuration, LG says: “Although total audio power is 40W for each, the C7 has 2 woofers (2.2 channel) while the B7A does not (4.0 channel).” In other words, the C7 might have slightly better bass. Big woop.
Otherwise the C7 and the B7A are the same, and since I expect the B7A to continue to be just a bit cheaper than the C7, it’s now the best value in a OLED TV. Yes it’s still really expensive, but don’t be surprised if both TVs experience price drops in the lead-up to the holiday buying season. How low they’ll go is anybody’s guess.
(By the way, LG also makes a, without the “A,” but it’s sold exclusively at club stores like Costco and BJ’s. It has the same stand as the B7A and the same audio capabilities as the C7.)