Ikea will soon sell its products through third-party online retailers in an attempt to reach more customers.
A pilot program is scheduled to start sometime next year, the Swedish furniture retailer said Tuesday. The company is “curious” about what will happen as it plans to gather new insights from the pilot, Ikea spokesperson Josefin Thorell said in an email.
“[However], there are no decisions regarding what marketplaces we want to partner with yet, and also no decision regarding what markets,” Thorell added.
The news of Ikea possibly using the likes of Amazon and other third-party sites to sell its furniture and knocked down reports that it had reached a deal to work directly with the e-commerce giant.comes nearly four months after Ikea
Ikea said at the time that any products currently sold on Amazon or other sites are being done by private resellers. More than 2.1 billion people visited Ikea’s websites globally in 2016.