A recurring argument has raged for as long as I’ve lived: How much should we blame creators for how their work influences people? Not much, I’ve always thought. We’ve just seen why.
Between charges of widespread sexual harassment in Hollywood and Eminem in parking garages, you may not have noticed men and women around the US losing their minds over McDonald’s sauce. Like, really going crazy.
It’s all linked to “Rick and Morty,” the hit Adult Swim animated TV show that just ended its third season. In the show, Rick goes on a 30-second rant about Szechuan McNugget sauce McDonald’s briefly offered in 1998 as part of a tie-in with Disney movie “Mulan,” joking that he’ll get more if it takes nine seasons.
That was back in April. McDonald’s, looking to make some much-needed McDollars, earlier this month announced it’d leading to ridiculous rabble across the US., Oct. 7. That’s when everything got wild. There wasn’t enough supply to meet the rabid, internet-fueled demand,
Thankfully, no one is blaming the show or its creators for the stupidity of a small number of fans. But that’s not always the case. Musicians, movies and especially video games often get accused of influencing our behavior, usually after some grim incident. Just last year, state government here in Australia actually blamed a crime spike on “the Grand Theft Auto generation.”
Of course, violence and crime are different than stupidity and disorder. You can only guess whether more people would be reprimanding “Rick and Morty” creators Dan Harmon and Justin Roiland or the content of the show if something unfortunate happened as crowds chanted for sauce they could literally buy at a grocery store.
But as it stands, people have a largely unspoken understanding that this is symptomatic of geek culture’s dark side. The culture, or at least part of it, is to blame, not whatever stimulus mobilizes it. A lot of that dark side, incidentally, has previously been exemplified within the show’s fan base, which is renowned for being obnoxious.
Many pat themselves on the back for that reputation, to the extent that their arrogance has become an internet meme unto itself. More worrisome, some “Rick and Morty” superfans last month harassed and even doxxed the show’s female writers, blaming them for an apparent dip in show quality.
Crucially, none of this was incited by the show itself. Rick’s whole Szechuan screed was about rejecting sentimentality, and actually discouraged this type of, well, sentimentality. Meanwhile, if you Google “Is Rick and Morty sexist,” you won’t even get any Tumblr photo essays on how the show is covertly oppressive. That’s a monumental achievement for a show in 2017.
Instead, if you do actually search that, you’ll find Harmon slamming the guilty fans, calling out “a testosterone-based subculture patting themselves on the back for trolling these women.”
This isn’t all of the show’s fans (#NotAllMortys). The third season of “Rick and Morty” had an average viewership of well over 2 million, and it’s likely only a tiny minority of those viewers doing the damage. I like the show, and if you’ve seen it you probably like it too. But a small percentage of 2 million is enough to cause scenes in McDonald’s around the US and make life difficult for a team of female writers.
Distinction aside, Harmon is right. We know he’s right, which is why, just this one time, no one is blaming a TV show for the insanity of its fans. Those fans are going to do what they do no matter what the stimulus is. It wasn’t so long ago No Man’s Sky creators got death threats for delaying the game. This is also the same subculture that brought us GamerGate. Need I say more?
I just hope people follow the same logic next time someone’s found to have stood in the vicinity of a video game in the six months prior to doing something terrible.
Batteries Not Included: The CNET team shares experiences that remind us why tech stuff is cool.
CNET Magazine: Check out a sampling of the stories you’ll find in CNET’s newsstand edition.